Demand estimation with social interactions and the implications for targeted marketing

Marketing Science

Volumn 29, Issue 4, 2010, Pages 585-601

  Hartmann, Wesley R ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

Consumption; Decision making; Discrete choice; Interdependent preferences; Social interactions

Indexed keywords

EID: 77955647102     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0559     Document Type: Article

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