Store within a store

Journal of Marketing Research

Volumn 47, Issue 4, 2010, Pages 748-763

  Jerath, Kinshuk ^a   John Zhang, Z ^b  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Contracting; Department stores; Distribution channels; Power retailer; Retailing formats

Indexed keywords

EID: 77955675777     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.4.748     Document Type: Article

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