The effectiveness of place brand communication

Cities

Volumn 41, Issue PA, 2014, Pages 64-70

  Braun, Erik ^a   Eshuis, Jasper ^b   Klijn, Erik Hans ^b  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

Place brand communication; Place branding; Place communications; Place image; Place marketing

Indexed keywords

COMMUNICATION; CONCEPTUAL FRAMEWORK; EMPIRICAL ANALYSIS; EQUATION; MARKETING; MODELING; PLACE NAME;

NETHERLANDS;

EID: 84904701382     PISSN: 02642751     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.cities.2014.05.007     Document Type: Article

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