Measuring brand image effects of flagship projects for place brands: The case of Hamburg

Journal of Brand Management

Volumn 20, Issue 8, 2013, Pages 642-655

  Zenker, Sebastian ^a   Beckmann, Suzanne C ^b  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b Department of International Economics and Management   (Denmark)

Author keywords

Brand Concept Map (BCM); Brand image measurement; Flagship projects; Place brand management; Place branding

Indexed keywords

EID: 84883710655     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2013.6     Document Type: Article

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