Place brand equity: A model for establishing the effectiveness of place brands

Journal of Place Management and Development

Volumn 5, Issue 3, 2012, Pages 253-271

  Jacobsen, Björn P ^a  

^a UNIVERSITY OF DUNDEE   (United Kingdom)

Author keywords

Brand equity; Creative industries; Economic development; Germany; Place brand effectiveness; Place brand equity

Indexed keywords

EID: 84883543548     PISSN: 17538335     EISSN: 17538343     Source Type: Journal    
DOI: 10.1108/17538331211269657     Document Type: Article

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