Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing

Journal of International Business Studies

Volumn 45, Issue 6, 2014, Pages 751-782

  Wan, Wendy W N ^a   Luk, Chung Leung ^b   Chow, Cheris W C ^c  

^a TUNGHAI UNIVERSITY   (Taiwan)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^c UNIVERSITY OF MACAU   (Macao)

Author keywords

advertising; China; cross cultural experiments; evolutionary psychology; modernization; strategic pluralism theory

Indexed keywords

EID: 84904498105     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/jibs.2014.18     Document Type: Article

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