Nudity and sexual appeals: Understanding the arousal process and advertising response

Sex in Advertising: Perspectives on the Erotic Appeal

Volumn , Issue , 2014, Pages 91-106

  LaTour, Michael S ^a   Henthorne, Tony L ^b  

^a Auburn College   (United States)

^b UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

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EID: 85069595799     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410607065-12     Document Type: Chapter

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