Sex in advertising: Gender differences and the role of relationship commitment

Journal of Consumer Research

Volumn 36, Issue 2, 2009, Pages 215-231

  Dahl, Darren W ^a   Sengupta, Jaideep ^b   Vohs, Kathleen D ^c  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^c UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70149093187     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/597158     Document Type: Article

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