Macro measures of consumer well-being (CWB): A critical analysis and a research agenda

Journal of Macromarketing

Volumn 26, Issue 1, 2006, Pages 27-44

  Sirgy, M Joseph ^a   Lee, Dong Jin ^b  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

^b Yonsei University   (South Korea)

Author keywords

Consumer welfare; Consumer well being; Consumer product life cycle; Macro marketing measures; Quality of life

Indexed keywords

EID: 33646201915     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146705285669     Document Type: Review

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