Ubiquitous externalities: Characteristics, climate, and implications for post-acquisition behaviors

Journal of Macromarketing

Volumn 30, Issue 3, 2010, Pages 254-269

  Mundt, JoNel ^a   Houston, Franklin S ^b  

^a Oasis Consulting LLC   (United States)

^b RUTGERS UNIVERSITY   (United States)

Author keywords

externalities; macromarketing systems; market failure; marketing and society; marketing systems; reciprocity; relational exchanges; service dominant logic; sustainability; value co creation

Indexed keywords

EID: 77955312725     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146710372223     Document Type: Article

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