The policy, consumer, and ethical dimensions of covert marketing: an introduction to the special section

Journal of Public Policy and Marketing

Volumn 27, Issue 1, 2008, Pages 4-6

  Sprott, David E ^a  

^a WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 45449083694     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.27.1.4     Document Type: Short Survey

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