Marketing as warfare: Reassessing a dominant metaphor

Business Horizons

Volumn 39, Issue 5, 1996, Pages 3-10

  Rindfleisch, Aric ^a  

^a NONE

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[No Author keywords available]

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EID: 0043096498     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0007-6813(96)90060-9     Document Type: Article

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