The impact of home-host cultural distance on foreign affiliate sales: The moderating role of cultural variation within host countries

Journal of Business Research

Volumn 67, Issue 8, 2014, Pages 1638-1646

  Beugelsdijk, Sjoerd ^a   Slangen, Arjen ^b   Maseland, Robbert ^a   Onrust, Marjolijn ^a  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Cultural differences; Cultural variation; Foreign affiliate sales; Multinational firms; Segmentation

Indexed keywords

EID: 84901199702     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.09.004     Document Type: Article

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