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Volumn 67, Issue 8, 2014, Pages 1638-1646

The impact of home-host cultural distance on foreign affiliate sales: The moderating role of cultural variation within host countries

Author keywords

Cultural differences; Cultural variation; Foreign affiliate sales; Multinational firms; Segmentation

Indexed keywords


EID: 84901199702     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.09.004     Document Type: Article
Times cited : (65)

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