The dynamics of value segments: Modeling framework and empirical illustration

International Journal of Research in Marketing

Volumn 19, Issue 3, 2002, Pages 267-285

  Brangule Vlagsma, Kristine ^a   Pieters, Rik G M ^b   Wedel, Michel ^c,d  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b TILBURG UNIVERSITY   (Netherlands)

^c UNIVERSITY OF GRONINGEN   (Netherlands)

^d UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Hidden Markov; Market segmentation; Mixture logit model; Value change

Indexed keywords

EID: 0036741798     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(02)00079-4     Document Type: Article

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