A perspective on regional and global strategies of multinational enterprises

Journal of International Business Studies

Volumn 35, Issue 1, 2004, Pages 3-18

  Rugman, Alan M ^a   Verbeke, Alain ^b  

^a INDIANA UNIVERSITY   (United States)

^b UNIVERSITY OF CALGARY   (Canada)

Author keywords

Firm specific advantages; Global strategy; Localization; Regional strategy; Semi globalization; Triad; Value chain

Indexed keywords

EID: 0242311874     PISSN: 00472506     EISSN: None     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8400073     Document Type: Conference Paper

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