Power and action orientation: Power as a catalyst for consumer switching behavior

Journal of Consumer Research

Volumn 41, Issue 1, 2014, Pages 183-196

  Jiang, Yuwei ^a   Zhan, Lingjing ^a   Rucker, Derek D ^b  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84901193257     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/675723     Document Type: Article

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