Sales promotions and the choice context as competing influences on consumer decision making

Journal of Consumer Psychology

Volumn 9, Issue 1, 2000, Pages 1-16

  Nowlis, Stephen M ^a   Simonson, Itamar ^b  

^a ARIZONA STATE UNIVERSITY   (United States)

^b STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034409858     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp0901_1     Document Type: Article

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