The effect of decision order on purchase quantity decisions

Journal of Marketing Research

Volumn 47, Issue 4, 2010, Pages 725-737

  Nowlis, Stephen M ^a   Dhar, Ravi ^b,c   Simonson, Itamar ^d  

^a UNIVERSITY OF WASHINGTON   (United States)

^b Management and Marketing   (United States)

^c YALE SCHOOL OF MANAGEMENT   (United States)

^d STANFORD UNIVERSITY   (United States)

Author keywords

Attribute replaceability; Brand choice; Consumer choice; Decision order; Purchase quantity decisions

Indexed keywords

EID: 77955699940     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.4.725     Document Type: Article

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