To buy or not to buy: Response mode effects on consumer choice

Journal of Marketing Research

Volumn 41, Issue 4, 2004, Pages 423-432

  Dhar, Ravi ^a   Nowlis, Stephen M ^b  

^a YALE SCHOOL OF MANAGEMENT   (United States)

^b ARIZONA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 10844247981     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.41.4.423.47016     Document Type: Review

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