Gaming with Mr. Slot or gaming the slot machine? Power, anthropomorphism, and risk perception

Journal of Consumer Research

Volumn 38, Issue 1, 2011, Pages 94-107

  Kim, Sara ^a   McGill, Ann L ^a  

^a UNIVERSITY OF CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79954554665     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/658148     Document Type: Article

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