Using advance purchase orders to forecast new product sales

Marketing Science

Volumn 21, Issue 3, 2002, Pages 347-364

  Moe, Wendy W ^a   Fader, Peter S ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Advance Selling; Diffusion; Entertainment Marketing; Forecasting; Hierarchical Bayes Analysis; Stochastic Models

Indexed keywords

EID: 0036592378     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.21.3.347.138     Document Type: Article

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