A pre-diffusion growth model of intentions and purchase

Journal of the Academy of Marketing Science

Volumn 40, Issue 1, 2012, Pages 137-154

  Chintagunta, Pradeep K ^a   Lee, Jonathan ^b  

^a UNIVERSITY OF CHICAGO   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Box office forecasting; Choice intent; Hierarchical growth model; Pre diffusion marketing

Indexed keywords

EID: 84855303984     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-011-0273-2     Document Type: Article

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