Prerelease demand forecasting for motion pictures using functional shape analysis of virtual stock markets

Marketing Science

Volumn 29, Issue 3, 2010, Pages 568-579

  Foutz, Natasha Zhang ^a   Jank, Wolfgang ^b  

^a UNIVERSITY OF VIRGINIA   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

Functional shape analysis; Motion pictures; Prerelease demand forecasting; Virtual stock market

Indexed keywords

EID: 77954473808     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1090.0542     Document Type: Article

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