Negative symbolic consumption and consumers’ drive for self‐esteem: The case of the fashion industry

European Journal of Marketing

Volumn 38, Issue 7, 2004, Pages 850-868

  Banister, Emma N ^a   Hogg, Margaret K ^b  

^a LANCASTER UNIVERSITY MANAGEMENT SCHOOL   (United Kingdom)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Consumption; Fashion industry; Product image; Self esteem

Indexed keywords

EID: 85135367911     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410539285     Document Type: Article

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