The Effect of Acculturation on Ethnic Consumers' Decision-Making Styles: An Empirical Analysis of Hispanic Consumers

Journal of International Consumer Marketing

Volumn 26, Issue 3, 2014, Pages 168-184

  Segev, Sigal ^a  

^a FLORIDA INTERNATIONAL UNIVERSITY   (United States)

Author keywords

Acculturation; consumer decision making styles; consumer segments; Consumer Style Inventory (CSI); ethnic consumer behavior; ethnic identification

Indexed keywords

EID: 84899732826     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530.2014.889587     Document Type: Article

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