Perceived 'Hispanicness' versus 'Americanness': A study of brand ethnicity with hispanic consumers

International Journal of Advertising

Volumn 32, Issue 3, 2013, Pages

  Li, Cong ^a   Tsai, Sunny ^a   Soruco, Gonzalo ^a  

^a UNIVERSITY OF MIAMI   (United States)

Author keywords

[No Author keywords available]

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EID: 84881522029     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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