Usefulness of ethnicity in international consumer marketing

Journal of International Consumer Marketing

Volumn 14, Issue 4, 2002, Pages 25-48

  Lee, Eun Ju ^a   Fairhurst, Ann ^a   Dillard, Susan ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Ethnicity; Intercultural accommodation; Strength of ethnic identification

Indexed keywords

EID: 21344463865     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v14n04_03     Document Type: Article

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