The effects of acculturation on consumers’ sensitivity to prices

Journal of International Consumer Marketing

Volumn 13, Issue 1, 2000, Pages 35-56

  Suri, Rajneesh ^a   Manchanda, Rajesh V ^b  

^a DREXEL UNIVERSITY   (United States)

^b UNIVERSITY OF MANITOBA   (Canada)

Author keywords

Acculturation; Consumer behavior; Cross cultural; Pricing

Indexed keywords

EID: 84899765230     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v13n01_04     Document Type: Article

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