Bicultural Advertising and Hispanic Acculturation

Hispanic Journal of Behavioral Sciences

Volumn 34, Issue 2, 2012, Pages 305-322

  Tsai, Wan Hsiu Sunny ^a   Li, Cong ^a  

^a UNIVERSITY OF MIAMI   (United States)

Author keywords

acculturation; advertising; bicultural; hybrid identity

Indexed keywords

EID: 84861613318     PISSN: 07399863     EISSN: 15526364     Source Type: Journal    
DOI: 10.1177/0739986311435224     Document Type: Article

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