The malleable bicultural consumer: Effects of cultural contexts on aesthetic judgments

Journal of Consumer Behaviour

Volumn 9, Issue 1, 2010, Pages 18-31

  Chattaraman, Veena ^a   Rudd, Nancy A ^b   Lennon, Sharron J ^c  

^a AUBURN UNIVERSITY   (United States)

^b OHIO STATE UNIVERSITY   (United States)

^c UNIVERSITY OF DELAWARE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 76349121555     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.290     Document Type: Article

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