Chinese consumer decision-making styles: A comparison between the coastal and inland regions

Journal of Business Research

Volumn 63, Issue 1, 2010, Pages 45-51

  Zhou, Joyce Xin ^a   Arnold, Mark J ^b   Pereira, Arun ^b   Yu, Jun ^a  

^a EMPORIA STATE UNIVERSITY   (United States)

^b SAINT LOUIS UNIVERSITY   (United States)

Author keywords

Chinese consumer; Decision making styles; Regional comparison; Regional subculture

Indexed keywords

EID: 70349814800     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.01.010     Document Type: Article

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