The four faces of the Hispanic consumer: An acculturation-based segmentation

Journal of Business Research

Volumn 67, Issue 2, 2014, Pages 108-115

  Alvarez, Cecilia M O ^a   Dickson, Peter R ^a   Hunter, Gary K ^b  

^a FLORIDA INTERNATIONAL UNIVERSITY   (United States)

^b CASE WESTERN RESERVE UNIVERSITY   (United States)

Author keywords

Acculturation; Cultural identification; Hispanic; Language; Segmentation

Indexed keywords

EID: 84888429319     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.11.010     Document Type: Article

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