Chinese ethnic identification and conspicuous consumption: Are there moderators or mediators effect of acculturation dimensions?

Journal of International Consumer Marketing

Volumn 17, Issue 2-3, 2005, Pages 117-136

  Chen, Joseph ^a   Aung, May ^b   Zhou, Lianxi ^b   Kanetkar, Vinay ^b  

^a Millward Brown Goldfarb   (Canada)

^b UNIVERSITY OF GUELPH   (Canada)

Author keywords

Acculturation; China; Conspicuous consumption; Ethnic identification; Mediators effect

Indexed keywords

EID: 85011510962     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v17n02_07     Document Type: Article

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