Measuring new product success: An empirical investigation of Australian SMEs

Industrial Marketing Management

Volumn 33, Issue 2, 2004, Pages 117-123

  Huang, Xueli ^a   Soutar, Geoffrey N ^b   Brown, Alan ^a  

^a EDITH COWAN UNIVERSITY   (Australia)

^b UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

Innovation management; Manufacturing industries; Product development; SMEs; Success measurement

Indexed keywords

EID: 0346492604     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(03)00034-8     Document Type: Article

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