Beer in the Ukraine: consumer choice criteria

International Journal of Emerging Markets

Volumn 5, Issue 1, 2010, Pages 78-101

  Khmel'nyts'ka, Ol'ga ^a   Swift, Jonathan S ^b  

^a Krym Beer Non Alcoholic Drinks Plant OJSC   (Ukraine)

^b UNIVERSITY OF SALFORD   (United Kingdom)

Author keywords

Beer; Brands; Consumer behaviour; National cultures; Ukraine

Indexed keywords

EID: 84897847322     PISSN: 17468809     EISSN: 17468817     Source Type: Journal    
DOI: 10.1108/17468801011018275     Document Type: Article

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