Managing country-of-origin choices: Competitive advantages and opportunities

International Business Review

Volumn 13, Issue 6, 2004, Pages 729-748

  Brodowsky, Glen H ^a   Tan, Justin ^b,c   Meilich, Ofer ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF WESTERN ONTARIO   (Canada)

^c CREIGHTON UNIVERSITY   (United States)

Author keywords

Consumer ethnocentrism; Country effects

Indexed keywords

EID: 10244228074     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2004.09.007     Document Type: Article

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