Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes

Journal of Business Research

Volumn 37, Issue 1, 1996, Pages 27-39

  Holbrook, Morris B ^a   Schindler, Robert M ^b  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030240857     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/0148-2963(96)00023-9     Document Type: Article

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