The effects of aging on nostalgia in consumers' advertisement processing

Japanese Psychological Research

Volumn 52, Issue 3, 2010, Pages 150-162

  Kusumi, Takashi ^a   Matsuda, Ken ^b   Sugimori, Eriko ^c  

^a KYOTO UNIVERSITY   (Japan)

^b YAMAGUCHI UNIVERSITY   (Japan)

^c UNIVERSITY OF TOKYO   (Japan)

Author keywords

Advertising; Aging; Consumer attitudes; Mere exposure effect; Nostalgia

Indexed keywords

EID: 77956397636     PISSN: 00215368     EISSN: 14685884     Source Type: Journal    
DOI: 10.1111/j.1468-5884.2010.00431.x     Document Type: Article

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