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Volumn 64, Issue 6, 2011, Pages 610-616

How personal nostalgia influences giving to charity

Author keywords

Charitable giving; Fundraising; Not for profit marketing; Personal nostalgia

Indexed keywords


EID: 79952438314     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2010.06.013     Document Type: Article
Times cited : (67)

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