An Involvement Explanation for Nostalgia Advertising Effects

Journal of Promotion Management

Volumn 18, Issue 1, 2012, Pages 100-118

  Muehling, Darrel D ^a   Pascal, Vincent J ^b  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b EASTERN WASHINGTON UNIVERSITY   (United States)

Author keywords

advertising; affective responses; involvement; nostalgia; self reflection

Indexed keywords

EID: 84858606493     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496491.2012.646222     Document Type: Article

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