Can a positive mood counterbalance weak arguments in personal sales conversations?

Journal of Retailing and Consumer Services

Volumn 16, Issue 3, 2009, Pages 190-196

  Bambauer Sachse, Silke ^a   Gierl, Heribert ^a  

^a UNIVERSITY OF AUGSBURG   (Germany)

Author keywords

Argument strength; Mood; Sales conversation

Indexed keywords

CONSUMPTION BEHAVIOR; EMPIRICAL ANALYSIS; EXPERIMENTAL DESIGN; NUMERICAL MODEL; PUBLIC ATTITUDE; RETAILING;

EID: 64049107861     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2008.11.013     Document Type: Article

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