Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions

Journal of Research in Interactive Marketing

Volumn 4, Issue 3, 2010, Pages 241-256

  Marchegiani, Christopher ^a   Phau, Ian ^a  

^a CURTIN UNIVERSITY   (Australia)

Author keywords

Attitudes; Buying behaviour; Cognition; Consumer behaviour; Nostalgia

Indexed keywords

EID: 79953278493     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505931011070596     Document Type: Article

References (73)

1. Allen, S., Atkinson, K. and Montgomery, M. (1995), "Time and the politics of nostalgia: an analysis of the conservative party broadcast and the journey", Time and Society, Vol. 4, pp. 365-95.
2. Areni, C.S., Kiecker, P. and Palan, K.M. (1998), "Is it better to give than to receive? Exploring gender differences in the meaning of memorable gifts", Psychology & Marketing, Vol. 15 No. 1, pp. 81-109.
3. Baker, S.M. and Kennedy, P.F. (1994), "Death by nostalgia: a diagnosis of context-specific cases", Advances in Consumer Research, Vol. 21, pp. 169-74.
4. Batra, R. and Stayman, D.M. (1990), "The role of mood in advertising effectiveness", Journal of Consumer Research, Vol. 17 No. 2, pp. 203-14.
5. Baumgartner, H., Sujan, M. and Bettman, J.R. (1992), "Autobiographical memories, affect and consumer information processing", Journal of Consumer Psychology, Vol. 1 No. 1, pp. 53-82
6. Belk, R.W. (1990), "The role of possessions in constructing and maintaining a sense of past", Advances in Consumer Research, Vol. 17, pp. 669-76.
7. Belk, R.W. (1991), "Possessions and the sense of past", in Belk, R.W. (Ed.), Highways and Buyways, Association for Consumer Research, Provo, UT, pp. 114-30.
8. Bettman, J.R. (1979), "Memory factors in consumer choice: a review", Journal of Marketing, Vol. 43 No. 2, pp. 37-53.
9. Boucher, J. and Osgood, C.E. (1969), "The polyanna hypothesis", Journal of Verbal Learning and Verbal Behavior, Vol. 8 No. 1, pp. 1-8.
10. Brewer, W.F. (1986), "What is autobiographical memory?", in Rubin, D.C. (Ed.), Autobiographical Memory, Cambridge University Press, Cambridge, pp. 25-49.
11. Brown, S.P. and Stayman, D.M. (1992), "Antecedents and consequences of attitude towards the Ad: a meta-analysis", Journal of Consumer Research, Vol. 19 No. 1, pp. 34-51
12. Bruner, G.C. II, James, K.E. and Hensel, P.J. (2001), Marketing Scales Handbook: A Compilation of Multi-item Measures, Vol. 3, American Marketing Association, Chicago, IL
13. Cipolli, C., Bolzani, R., Tuozzi, G. and Fagioli, I. (2001), "Active processing of declarative knowledge during REM-sleep dreaming", Journal of Sleep Research, Vol. 10 No. 4, pp. 277-84.
14. Conway, M.A. and Fthenaki, A. (2000), "Disruption and loss of autobiographical memory", in Cermak, L. (Ed.), Handbook of Neuropsychology: Memory and its Disorders, 2nd ed, Elsevier, Amsterdam, pp. 257-88.
15. Conway, M.A. and Pleydell-Pearce, C.W. (2000), "The construction of autobiographical memories in the self-memory system", Psychological Review, Vol. 107 No. 2, pp. 261-8.
16. Cox, D.S. and Cox, A.D. (1988), "What does familiarity breed? Complexity as a moderator of repetition effects in advertisement evaluation", Journal of Consumer Research, Vol. 15 No. 1, pp. 111-17.
17. Craik, F.I.M. and Lockhart, R.S. (1972), "Levels of processing: a framework for memory research", Journal of Verbal Learning and Verbal Behavior, Vol. 11, pp. 671-84.
18. Davis, F. (1979), Yearning for Yesterday: A Sociology of Nostalgia, The Free Press, New York, NY
19. Gardner, M.P., Mitchell, A.A. and Russo, J.E. (1985), "Low-involvement strategies for processing advertisements", Journal of Advertising, Vol. 14 No. 2, pp. 4-12.
20. Gentner, D., Loewenstein, J. and Thompson, L. (2003), "Learning and transfer: a general role for analogical encoding", Journal of Educational Psychology, Vol. 92 No. 2, pp. 393-408.
21. Goulding, C. (2001), "Romancing the past: heritage visiting and the nostalgic consumer", Psychology & Marketing, Vol. 18 No. 6, pp. 565-92.
22. Greenberg, J., Koole, S.L. and Pyszczynski, T. (Eds) (2004), Handbook of Experimental Existential Psychology, Guilford Press, New York, NY, pp. 200-14.
23. Greenwald, A.G. (1968), "Cognitive learning, cognitive response to persuasion, and attitude change", in Greenwald, A.G., Brock, T.C. and Ostrom, T.M. (Eds), Psychological Foundations of Attitudes, Academic Press, New York, NY, pp. 147-70.
24. Gurhan-Canli, Z. and Maheswaran, D. (1998), "The effects of extensions on brand name dilution and enhancement", Journal of Marketing Research, Vol. 35, pp. 464-73
25. Halbwachs, M. (1950), The Collective Memory, Harper Colophon Books, New York, NY
26. Halbwachs, M. (1992), On Collective Memory, The University of Chicago Press, Chicago, IL,(edited, translated, and with an introduction by L.A. Coser).
27. Havlena, W.J. and Holak, S.L. (1991), "The good old days: observations on nostalgia and its role in consumer behavior", in Holman, R.H. and Solomon, M.R. (Eds), Advances in Consumer Research, Vol. 18, Association for Consumer Research, Provo, UT, pp. 323-9
28. Hirsch, A.R. (1995), "Effects of ambient odors on slot-machine usage in a Las Vegas casino", Psychology & Marketing, Vol. 12 No. 7, pp. 585-94.
29. Holak, S.L. and Havlena, W.J. (1992), "Nostalgia: an exploratory study of themes and emotions in the nostalgic experience", in Sherry, J.F. Jr and Sternthal, B. (Eds), Advances in Consumer Research, Vol. 19, Association for Consumer Research, Provo, UT, pp. 380-7
30. Holak, S.L. and Havlena, W.J. (1998), "Feelings, fantasies, and memories: an examination of the emotional components of nostalgia", Journal of Business Research, Vol. 42 No. 3, pp. 217-26
31. Holbrook, M.B. (1993), "Nostalgia and consumption preferences: some emerging patterns of consumer tastes", Journal of Consumer Research, Vol. 20, pp. 245-56
32. Holbrook, M.B. (1994), "Nostalgic proneness and consumer tastes", in Howard, J.A. (Ed.), Buyer Behaviour in Marketing Strategy, 2nd ed., Prentice-Hall, Englewood Cliffs, NJ, pp. 348-64
33. Holbrook, M.B. and Schindler, R.M. (1991), "Echos of the dear departed past: some work in progress on nostalgia", Advances in Consumer Research, Vol. 18, pp. 330-3
34. Holbrook, M.B. and Schindler, R.M. (1994), "Age, sex, and attitude toward the past as predictors of consumers' aesthetic tastes for cultural products", Journal of Marketing Research, Vol. 31 No. 3, pp. 412-22.
35. Homer, P.M. (1990), "The mediating role of attitude toward the Ad: some additional evidence", Journal of Marketing Research, Vol. 27 No. 1, pp. 78-86.
36. Homer, P.M. and Yoon, S.G. (1992), "Message framing and the interrelationships among ad-based feelings, affect, and cognition", Journal of Advertising, Vol. 21 No. 1, pp. 19-33.
37. Howell, J. (1991), "A revolution in motion: advertising and the politics of nostalgia", Sociology of Sport Journal, Vol. 8 No. 3, pp. 258-71.
38. Isen, A.M. (1984), "Toward understanding the role of affect in cognition", in Wyer, R.S. and Srull, T.K. (Eds), Handbook of Social Cognition, Erlbaum, Hillsdale, NJ, pp. 179-236
39. Johnson-Laird, P.N. and Oatley, K. (1989), "The language of emotions: an analysis of semantic field", Cognition & Emotion, Vol. 3 No. 2, pp. 81-123.
40. Judge, T.A. and Ilies, R. (2002), "Relationship of personality to performance motivation: a meta-analytic review", Journal of Applied Psychology, Vol. 87 No. 4, pp. 797-807
41. Krishnamurthy, P. and Sujan, M. (1999), "Retrospection versus anticipation: the role of the ad under retrospective and anticipatory self-referencing", Journal of Consumer Research, Vol. 26 No. 1, pp. 55-69.
42. Krugman, H. (1967), "The measurement of advertising involvement", Public Opinion Quarterly, Vol. 30, pp. 583-96.
43. Lowenthal, D. (1981), "Dilemmas of preservation", in Binney, M. and Lowenthal, D. (Eds), Our Past Before Us: Why Do We Save It?, Temple Smith, London.
44. MacKenzie, S.B., Lutz, R.J. and Belch, G.E. (1986), "The role of attitude toward the ad as a mediator of advertising effectiveness: a test of competing explanations", Journal of Marketing Research, Vol. 23 No. 2, pp. 130-43.
45. Marchegiani, C. and Phau, I.(2007a), "Advertising appeals to 'the times of your life': developing a scale to measure personal nostalgia", in Deans, K.R. and Gnoth, J. (Eds), Proceedings of the Australian and New Zealand Marketing Academy Conference, Maree Thyne, Dunedin, New Zealand, 3-5 December, pp. 1391-9.
46. Marchegiani, C. and Phau, I. (2007b)"Remembering the way it was': development and validation of the historical nostalgia scale", in Deans, K.R. and Gnoth, J. (Eds), Proceedings of the Australian and New Zealand Marketing Academy Conference, Maree Thyne, Dunedin, New Zealand, 3-5 December, pp. 1391-9.
47. Marchegiani, C. and Phau, I. (2010), "Away from 'unified nostalgia': conceptual differences of personal and historical nostalgia appeals in advertising", Journal of Promotion Management, Vol. 16, pp. 80-95.
48. Muehling, D.D. and Sprott, D.E. (2004), "The power of reflection: an empirical examination of nostalgia advertising effects", Journal of Advertising, Vol. 33 No. 3, pp. 25-36
49. Naughton,K.andVlasic,B.(1998),"Thenostalgiaboom:whytheoldisnewagain",BusinessWeek, No. 3570, March 23, pp. 58-64.
50. Neisser, U. (1988), "What is ordinary memory the memory of?", in Neisser, U. and Winograd, E. (Eds), Remembering Reconsidered: Ecological and Traditional Approaches to the Study of Memory, Cambridge University Press, Cambridge, pp. 356-73
51. Norman, P. (1990), The Age of Parody, Hamish Hamilton, London.
52. Nunnally, J.C. (1978), Psychometric Theory, McGraw-Hill, New York, NY.
53. Pascal, V.J., Sprott, D.E. and Muehling, D.D. (2002), "The influence of evoked nostalgia on consumers' responses to advertising: an exploratory study", Journal of Current Issues & Research in Advertising, Vol. 24 No. 1, pp. 39-49.
54. Pennebaker, J.W., Paez, D. and Rime, B. (1997), Collective Memory of Political Events: Social Psychological Perspectives, Lawrence Erlbaum Associates, Mahwah, NJ.
55. Petty, R.E. and Cacioppo, J.T. (1979), "Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses", Journal of Personality and Social Psychology, Vol. 37 No. 10, pp. 1915-26.
56. Petty, R.E., Cacioppo, J.T. and Schumann, D. (1983), "Central and peripheral routes to advertising effectiveness: the moderating role of involvement", The Journal of Consumer Research, Vol. 10 No. 2, pp. 135-46.
57. Rubin, D.C. (1986), Autobiographical Memory, Cambridge University Press, New York, NY
58. Schindler, R.M. and Holbrook, M.B. (1993), "Critical periods in the development of men's and women's tastes in personal appearance", Psychology & Marketing, Vol. 10 No. 6, pp. 549-64
59. Sheen, M., Kemp, S. and Rubin, D.C. (2001), "Twins dispute memory ownership: a new false memory phenomenon", Memory & Cognition, Vol. 29 No. 6, pp. 779-88
60. Stern, B.B. (1992), "Historical and personal nostalgia in advertising text: the fin de siecle effect", Journal of Advertising, Vol. 21 No. 4, pp. 11-22.
61. Sujan, M., Bettman, J.R. and Baumgartner, H. (1993), "Influencing consumer judgments using autobiographical memories: a self-referencing perspective", Journal of Marketing Research, Vol. 30 No. 4, pp. 422-36.
62. Tannock, S. (1995), "Nostalgia critique", Cultural Studies, Vol. 9 No. 3, pp. 453-64
63. Tukey, J.W. (1978), "Exploratory data analysis", Applied Psychological Measurement, Vol. 2 No. 1, pp. 151-5.
64. Tulving, E. (1972), "Episodic and semantic memory", in Tulving, E. and Donaldson, W. (Eds), Organisation of Memory, Academic Press, New York, NY, pp. 381-403.
65. Tulving, E. (1984), "How many memory systems are there?", American Psychologist, Vol. 40 No. 4, pp. 385-98.
66. Vakratsas, D. and Ambler, T. (1999), "How advertising works: what do we really know?", Journal of Marketing, Vol. 63 No. 1, pp. 26-43.
67. Wildschut, T., Sedikides, C., Arndt, J. and Routledge, C. (2006), "Nostalgia: content, triggers, functions", Journal of Personality and Social, Vol. 91 No. 5, pp. 975-93.
68. Williams, J.L. and Faber, R.J. (1999), "Everything old is new again: the use of nostalgia appeals in advertising", paper accepted to the Association for Education in Journalism and Mass Communication Convention s Advertising Division - Research Session, New Orleans, LA, August.
69. Witkowski, T.H. (1998), "The early american style: a history of marketing and consumer values", Psychology & Marketing, Vol. 15 No. 2, pp. 125-43.
70. Wright, P. (1980), "Message-evoked thoughts: persuasion research using thought verbalizations", Journal of Consumer Research, Vol. 1 No. 2, pp. 151-75.
71. Yavas, U. (1994), "Research note: students as subjects in advertising and marketing research", International Marketing Review, Vol. 11 No. 4, pp. 32-7.
72. Zajonc, R.J. (1980), "Feeling and thinking: preferences need no inferences", American Psychologist, Vol. 35 No. 2, pp. 151-75.
73. Zelizer, B. (2008), "Why memory's work on journalism does not reflect journalism's work on memory", Memory studies, Vol. 1 No. 1, pp. 79-87.