An empirical investigation of the differential effects of personal, historical, and non-nostalgic advertising on consumer responses

Journal of Advertising

Volumn 40, Issue 2, 2011, Pages 107-122

  Muehling, Darrel ^a   Pascal, Vincent ^b  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b EASTERN WASHINGTON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959977936     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367400208     Document Type: Review

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