Normative influences on product placement effects: Alcohol brands in television series and the influence of presumed influence

Journal of Advertising

Volumn 43, Issue 1, 2014, Pages 46-62

  Noguti, Valeria ^a   Russell, Cristel Antonia ^b,c  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^b AMERICAN UNIVERSITY   (United States)

^c AMERICAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84893947582     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2013.810557     Document Type: Article

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