The use of gain- or loss-frame messages and efficacy appeals to dissuade excessive alcohol consumption among college students: A test of psychological reactance theory

Journal of Health Communication

Volumn 15, Issue 6, 2010, Pages 603-628

  Quick, Brian L ^a   Bates, Benjamin R ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b OHIO UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; ARTICLE; ATTITUDE TO HEALTH; DECISION MAKING; DRINKING BEHAVIOR; FEMALE; FREEDOM; HUMAN; MALE; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL ASPECT; PSYCHOLOGICAL THEORY; STUDENT; UNIVERSITY;

ADOLESCENT; ADULT; ALCOHOL DRINKING; CHOICE BEHAVIOR; FEMALE; FREEDOM; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HUMANS; MALE; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL THEORY; STUDENTS; UNIVERSITIES; YOUNG ADULT;

EID: 77956361509     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730.2010.499593     Document Type: Article

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