-
1
-
-
22544469674
-
Making sense of hybrid speech: A model for commercial speech and expressive conduct
-
Anonymous, June
-
Anonymous (2005), Making Sense of Hybrid Speech: A Model for Commercial Speech and Expressive Conduct," Harvard Law Review, 118 (June), 2836-2857.
-
(2005)
Harvard Law Review
, vol.118
, pp. 2836-2857
-
-
-
2
-
-
34250633194
-
The test that ate everything: Intermediate scrutiny in first amendment jurisprudence
-
Bhagwat, Ashutosh (2007), The Test That Ate Everything: Intermediate Scrutiny in First Amendment Jurisprudence," University of Illinois Law Review, 783 (2007), 783-833.
-
(2007)
University of Illinois Law Review
, vol.783
, pp. 783-833
-
-
Ashutosh, B.1
-
3
-
-
84909220939
-
Embedding brands within media content: The impact of message, media, and consumer characteristics on placement efficacy
-
LJ. Shrum, ed. Mahwah, NJ: Lawrence Erlbaum Associates
-
Bhatnagar, Namita, Lerzan Aksoy, and Selin A. Malkoc (2004), Embedding Brands Within Media Content: The impact of Message, Media, and Consumer Characteristics on Placement Efficacy," in Psychology in Entertainment Media: Blurring the Line Between Advertising and Entertainment, LJ. Shrum, ed. Mahwah, NJ: Lawrence Erlbaum Associates, 99-116.
-
(2004)
Psychology in Entertainment Media: Blurring the Line Between Advertising and Entertainment
, pp. 99-116
-
-
Namita, B.1
Aksoy, L.2
Malkoc, S.A.3
-
5
-
-
0038387488
-
Media Ratings for Violence and Sex: Implications for Policymakers and Parents
-
DOI 10.1037/0003-066X.58.2.130
-
Bushman, Brad J. and Joann Cantor (2003), Media Ratings for Violence and Sex: Implications for Policymakers and Parents," American Psychologist, 58 (2), 130-141. (Pubitemid 37177547)
-
(2003)
American Psychologist
, vol.58
, Issue.2
, pp. 130-141
-
-
Bushman, B.J.1
Cantor, J.2
-
6
-
-
61049119509
-
New media/old augmentations: Television, the internet and interactivity
-
lb Bondebjerg and Anne Jerslev, eds. Copenhagen: Museum Tusculanum Press
-
Caldwell, John (2002), New Media/Old Augmentations: Television, the Internet and Interactivity" in Realism and Reality in Film and Media, lb Bondebjerg and Anne Jerslev, eds. Copenhagen: Museum Tusculanum Press, 253-274.
-
(2002)
Realism and Reality in Film and Media
, pp. 253-274
-
-
Caldwell, J.1
-
8
-
-
84990231497
-
-
Pub. L. No. 101-437, 104 Stat. 996-1000, codified at 47 U.S. C. § 303b; 47 C.F.R. § 73.670; 47 C.F.R. § 76.255.
-
Children's Television Act (1990), Pub. L. No. 101-437, 104 Stat. 996-1000, codified at 47 U.S. C. § 303b; 47 C.F.R. § 73.670; 47 C.F.R. § 76.255.
-
Children's Television Act (1990)
-
-
-
11
-
-
84990224130
-
-
Commercial Alert, accessed March 26 2001
-
Commercial Alert (2010a), Culture," (accessed March 26, 2001), [available at http://www.commercialalert.org/issues/culture/].
-
(2010)
Culture
-
-
-
12
-
-
84868604984
-
-
accessed March 26, 2010
-
Commercial Alert (2010b), Our Mission," (accessed March 26, 2010), [available at http://www.commercialalert.org].
-
(2010)
Our Mission
-
-
-
13
-
-
84990245004
-
-
U.S.C. § 317
-
Communications Act (2006), 47 U.S.C. § 317.
-
(2006)
Communications Act
, pp. 47
-
-
-
14
-
-
42349090424
-
When product placement goes wrong: The effects of program liking and placement prominence
-
March
-
Cowley, Elizabeth and Chris Barron (2008), When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence, Journal of Advertising, 37 (March), 89-99.
-
(2008)
Journal of Advertising
, vol.37
, pp. 89-99
-
-
Elizabeth, C.1
Barron, C.2
-
15
-
-
84990173792
-
Mad men real but not always authentic
-
(November 8), (accessed November 8 2010)
-
Curtis, Mary C. (2009), Mad Men Real but Not Always Authentic, Politics Daily, (November 8), (accessed November 8,2010), [available at http://www.politicsdaily.com/2009/ 09/16/mad-men-real-but-not-always-authentic/] .
-
(2009)
Politics Daily
-
-
Curtis, M.C.1
-
16
-
-
84990178699
-
-
accessed March 26 2010
-
Engle, Mary K. (2005), Federal Trade Commission Letter to Gary Ruskin, Executive Director, Commercial Alert,"(accessed March 26, 2010), [available at http://www.ftc.gov/os/closings/ staff/050210productplacemen .pdf].
-
(2005)
Federal Trade Commission Letter to Gary Ruskin, Executive Director, Commercial Alert
-
-
Engle, M.K.1
-
17
-
-
84990178699
-
-
accessed March 26, 2010
-
Engle, Mary K., (2006), Federal Trade Commission Letter to Gary Ruskin, Executive Director, Commercial Alert," (accessed March 26, 2010), [available at http://www.ftc.gov/os/closings/staff/ 061211 staffopiniontocommercialalert.pdf].
-
(2006)
Federal trade commission letter to gary ruskin, executive director, commercial alert
-
-
Engle, M.K.1
-
19
-
-
84990241929
-
In the matter of implementation of section 551 of the telecommunications act of 1996
-
FCC, CS Docket No. 97-55," FCC 98-35
-
Engle, Mary K.(1998), In the Matter of Implementation of Section 551 of the Telecommunications Act of 1996, Video Program Ratings, Report and Order, CS Docket No. 97-55," FCC 98-35.
-
(1998)
Video Program Ratings, Report and Order
-
-
Engle, M.K.1
-
23
-
-
84990248869
-
-
Food and Drug Administration, CFR§ 101.9(j)(13)
-
Food and Drug Administration (2006), Good Guidance Practices," 21 CFR§ 101.9(j)(13).
-
(2006)
Good Guidance Practices
, vol.21
-
-
-
25
-
-
21344490393
-
The persuasion knowledge model: How people cope with persuasion attempts
-
June
-
Friestad, Marian and Peter Wright (1994), The Persuasion Knowledge Model: How People Cope with Persuasion Attempts," Journal of Consumer Research, 21 (June), 1-31.
-
(1994)
Journal of Consumer Research
, vol.21
, pp. 1-31
-
-
Friestad, M.1
Wright, P.2
-
28
-
-
84990193896
-
-
15 U.S.C. §§ 41-58
-
FTC Act (2010), 15 U.S.C. §§ 41-58.
-
(2010)
FTC Act
-
-
-
29
-
-
33845502553
-
Stealth marketing and editorial integrity
-
Goodman, Ellen P. (2006), Stealth Marketing and Editorial Integrity, Texas Law Review, 85 (1), 83-152. (Pubitemid 44917090)
-
(2006)
Texas Law Review
, vol.85
, Issue.1
, pp. 83-152
-
-
Goodman, E.P.1
-
31
-
-
84990206667
-
Product placement: Who's fooled?
-
(April 28), (accessed March 26, 2010)
-
Hoffman, Adonis (2008), Product Placement: Who's Fooled"? Broadcasting & Cable, (April 28), (accessed March 26, 2010), [available at http://www.broadcastingcable.com/article/94916- Product-Placement-Who-s-Fooled-. php?q=adonis+hoffman].
-
(2008)
Broadcasting & Cable
-
-
Hoffman, A.1
-
32
-
-
69749106870
-
Product placements: The impact of placement types and repetition on attitudes
-
Homer, Pamela Miles (2009), Product Placements: The Impact of Placement Types and Repetition on Attitudes," Journal of Advertising, 38 (3), 21-32.
-
(2009)
Journal of Advertising
, vol.38
, Issue.3
, pp. 21-32
-
-
Homer, P.M.1
-
33
-
-
34248985808
-
The impact of television advertising: Learning without involvement
-
Krugman, Herbert E. (1965), The Impact of Television Advertising: Learning Without Involvement," Public Opinion Quarterly, 29 (3), 349-356.
-
(1965)
Public Opinion Quarterly
, vol.29
, Issue.3
, pp. 349-356
-
-
Krugman, H.E.1
-
34
-
-
38049175228
-
Effects of product placement in on-line games on brand memory: A perspective of the limited-capacity model of attention
-
Lee, Mira and Ronald J. Faber (2007), Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention," Journal of Advertising, 36 (4), 75-91.
-
(2007)
Journal of Advertising
, vol.36
, Issue.4
, pp. 75-91
-
-
Lee, M.1
Faber, R.J.2
-
35
-
-
79959246903
-
Product placement in the united states: A revolution in need of regulation
-
Lee, Sandra (2008), Product Placement in the United States: A Revolution in Need of Regulation," Cardozo Arts and Entertainment Law Review, 26, 203-232.
-
(2008)
Cardozo Arts and Entertainment Law Review
, vol.26
, pp. 203-232
-
-
Lee, S.1
-
38
-
-
45449105427
-
Commercializing social interaction: The ethics of stealth marketing
-
Martin, Kelly D. and N. Craig Smith (2008), Commercializing Social Interaction: The Ethics of Stealth Marketing," Journal of Public Policy & Marketing, 27 (1), 45-56.
-
(2008)
Journal of Public Policy & Marketing
, vol.27
, Issue.1
, pp. 45-56
-
-
Martin, K.D.1
Smith, N.C.2
-
39
-
-
84990218212
-
-
accessed March 26, 2010
-
McGinnis, Rick (2008), Mad Men's Product Placement Museum," (accessed March 26, 2010), [available at http:// www .metrone ws .ca/toronto/entertainment/article/112671 ].
-
(2008)
Mad Men's Product Placement Museum
-
-
McGinnis, R.1
-
41
-
-
84855186535
-
What tina fey would do for a soyjoy
-
accessed March 26, 2010
-
Nussbaum, Emily (2008), What Tina Fey Would Do for a SoyJoy," New York Magazine, (accessed March 26, 2010), [available at http://www. commercialalert.org/news/archive/ 2008/10/what-tina-fey-would-do-for-a-soyjoy].
-
(2008)
New York Magazine
-
-
Nussbaum, E.1
-
42
-
-
45449114860
-
Covert marketing unmasked: A legal and regulatory guide for practices that mask marketing messages
-
Petty, Ross D. and J. Craig Andrews (2008), Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices That Mask Marketing Messages," Journal of Public Policy & Marketing, 27 (1), 7-18.
-
(2008)
Journal of Public Policy & Marketing
, vol.27
, Issue.1
, pp. 7-18
-
-
Petty, R.D.1
Andrews, J.C.2
-
43
-
-
84855200050
-
-
PQ Media,accessed November 6 2010
-
PQ Media (2010), Global Branded Entertainment Marketing Forecast 2010-2014," (accessed November 6, 2010), [available at http://www.pqmedia. com/about-press-20100629-gbem2010. html].
-
(2010)
Global Branded Entertainment Marketing Forecast 2010-2014
-
-
-
44
-
-
39749089467
-
The stealth influence of covert marketing and much ado about what may be nothing
-
Rotfeld, Herbert Jack (2008), The Stealth Influence of Covert Marketing and Much Ado About What May Be Nothing," Journal of Public Policy & Marketing, 27 (1), 63-68.
-
(2008)
Journal of Public Policy & Marketing
, vol.27
, Issue.1
, pp. 63-68
-
-
Rotfeld, H.J.1
-
45
-
-
84990190337
-
-
accessed March 26, 2010
-
Ruskin, Gary (2005), Letter to Donald Clark, Secretary, Federal Trade Commission," (accessed March 26, 2010), [available at http://www. commercialalert.org/buzzmarketing.pdf].
-
(2005)
Letter to Donald Clark, Secretary, Federal Trade Commission
-
-
Ruskin, G.1
-
46
-
-
0036925825
-
Investigating the effects of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude
-
December
-
Russell, Cristel Antonia (2002), Investigating the Effects of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude," Journal of Consumer Research, 29 (December), 306-318.
-
(2002)
Journal of Consumer Research
, vol.29
, pp. 306-318
-
-
Russell, C.A.1
-
47
-
-
60649120234
-
Alcohol messages in prime- time television series
-
Russell, Cristel Antonia and Dale W. Russell (2009), Alcohol Messages in Prime- Time Television Series," Journal of Consumer Affairs, 43 (1), 108-129.
-
(2009)
Journal of Consumer Affairs
, vol.43
, Issue.1
, pp. 108-129
-
-
Russell, C.A.1
Russell, D.W.2
-
48
-
-
33646481642
-
Consumers, characters, and products: A balance model of sitcom product placement effects
-
DOI 10.2753/JOA0091-3367350101
-
Russell, Cristel Antonia and Barbara B. Stern (2006), Consumers, Characters and Product, A Balance Model of Sitcom Product Placements Effect," Journal of Advertising, 35 (1), 7-21. (Pubitemid 43700160)
-
(2006)
Journal of Advertising
, vol.35
, Issue.1
, pp. 7-21
-
-
Russell, C.A.1
Stern, B.B.2
-
49
-
-
78649895898
-
Where madison avenue meets hollywood and vine: The business, legal, and creative ramifications of product placements
-
Summer
-
Savare, Matthew (2004), Where Madison Avenue Meets Hollywood and Vine: The Business, Legal, and Creative Ramifications of Product Placements," UCLA Entertainment Law Review, 11 (Summer), 331-398.
-
(2004)
UCLA Entertainment Law Review
, vol.11
, pp. 331-398
-
-
Savare, M.1
-
50
-
-
84990225542
-
MadMen sells the '60s with authenticity
-
(August 23), (accessed November 8 2010)
-
Schwartz, Bruce (2007), MadMen Sells the '60s with Authenticity," USA Today, (August 23), (accessed November 8, 2010), [available at http://www.usatoday.com/life/television/news/2007-08-22-mad-men-props-N.htm].
-
(2007)
USA Today
-
-
Schwartz, B.1
-
53
-
-
84990177384
-
Heads up mario thomas: FTC is planning new rules on ad testimonials, endorsements
-
accessed March 26, 2010
-
Shaw, Glenna (2009), Heads Up Mario Thomas: FTC Is Planning New Rules on Ad Testimonials, Endorsements," Health Leaders Media, (accessed March 26, 2010), [available at http://www.healthleadersmedia.com/contenty231120/topic/WS- HLM2-MAR/Heads-Up-Marlo-Thomas-FTC-is-Planning- New-Rules-on-Ad-Testimonials- Endorsements.html].
-
(2009)
Health Leaders Media
-
-
Shaw, G.1
-
54
-
-
0010716202
-
-
Pub. L. No. 104- 104,110 Stat. 56
-
Telecommunications Act (1996), Pub. L. No. 104-104,110 Stat. 56.
-
(1996)
Telecommunications Act
-
-
-
55
-
-
85018906640
-
That guy showing off his hot new phone may be a shill
-
July 31
-
Vranica, Suzanne (2002), That Guy Showing Off His Hot New Phone May Be a Shill," The Wall Street Journal, (July 31), Bl.
-
(2002)
The Wall Street Journal
-
-
Vranica, S.1
-
58
-
-
84990225347
-
-
accessed March 26, 2010
-
Vranica, Suzanne (2010), Reality and Game Show Writers," (accessed March 26, 2010), [available at http://www.wga.org/content/ default.aspx?id=2630] .
-
(2010)
Reality and Game Show Writers
-
-
Vranica, S.1
-
59
-
-
38949181528
-
The consumer and advertising régulation in the television with frontiers and audiovisual media services directives
-
Woods, Lorna (2008), The Consumer and Advertising Régulation in the Television with Frontiers and Audiovisual Media Services Directives," Journal of Consumer Policy, 31 (1), 63-77.
-
(2008)
Journal of Consumer Policy
, vol.31
, Issue.1
, pp. 63-77
-
-
Woods, L.1
|