Likelihood to vote, candidate choice, and the third-person effect: Behavioral implications of political advertising in the 2004 presidential election

American Behavioral Scientist

Volumn 52, Issue 2, 2008, Pages 278-290

  Golan, Guy J ^a   Banning, Stephen A ^b   Lundy, Lisa ^c  

^a SETON HALL UNIVERSITY   (United States)

^b BRADLEY UNIVERSITY   (United States)

^c LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Media effects; Political advertising; Political campaign; Political communication; Presidential elections; Third person effect

Indexed keywords

EID: 50849084428     PISSN: 00027642     EISSN: 15523381     Source Type: Journal    
DOI: 10.1177/0002764208321356     Document Type: Article

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