Alcohol product placements and the third-person effect

Television and New Media

Volumn 12, Issue 5, 2011, Pages 412-440

  Shin, Dong Hee ^a   Kim, Jun Kyo ^a  

^a Sungkyunkwan University   (South Korea)

Author keywords

alcohol product placements; perceived effects; third person effect

Indexed keywords

EID: 80052456804     PISSN: 15274764     EISSN: 15528316     Source Type: Journal    
DOI: 10.1177/1527476410385477     Document Type: Article

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