Dealing with Stakeholders: How Reputation, Credibility and Framing Influence the Game

Corporate Reputation Review

Volumn 6, Issue 1, 2003, Pages 19-35

  Mahon, John F ^a   Wartick, Steven L ^b  

^a UNIVERSITY OF MAINE   (United States)

^b UNIVERSITY OF NORTHERN IOWA   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 33750345534     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540187     Document Type: Article

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