A longitudinal examination of customer commitment and loyalty

Journal of Service Management

Volumn 25, Issue 1, 2014, Pages 75-100

  Lariviere, Bart ^a   Keiningham, Timothy L ^b   Cooil, Bruce ^c   Aksoy, Lerzan ^d   Malthouse, Edward C ^e  

^a GHENT UNIVERSITY   (Belgium)

^b Ipsos   (United States)

^c VANDERBILT UNIVERSITY   (United States)

^d FORDHAM UNIVERSITY   (United States)

^e NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Customer commitment; Customer loyalty; Financial services; Longitudinal; Panel survey data; Segmentation methods

Indexed keywords

EID: 84893434921     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/JOSM-01-2013-0025     Document Type: Article

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